IS LEGO TRYING TO REDUCE ITS CARBON FOOTPRINT?
The toymaker LEGO is replacing fossil fuels used in making the Lego pieces. LEGO is going to use “more expensive renewable and recycled plastic by 2032 after signing deals with producers to secure long-term supply.” “Lego is aiming to gradually bring down the oil content in its bricks by paying up to 70% more for certified renewable resin, the raw plastic used to manufacture the bricks, in an attempt to encourage manufacturers to boost production.”
The good news is that even though there will be a significant increase in the cost of producing a Lego brick, in committing to sustainability, LEGO can pay for the raw materials without having to pass on the extra costs to its customers. The company's suppliers “are using bio-waste such as cooking oil or food industry waste fat as well as recycled materials to replace virgin fossil fuels in plastic production.”
Wouldn’t it be great to see more American companies follow suit?
Source:
https://www.reuters.com/business/retail-consumer/lego-replace-oil-its-bricks-with-pricier-renewable-plastic-2024-08-28/?ck_subscriber_id=2496769549&utm_source=convertkit&utm_medium=email&utm_campaign=Lego%20has%20big%20plans%20for%20its%20bricks%20-%2014904569
Photo by Polesie Toys: https://www.pexels.com/photo/a-little-boy-playing-with-blocks-18990777/
